The podcast medium has exploded in recent years, with millions of people around the world listening to podcasts every day. However, content creators who truly win their audience’s attention, and keep listeners coming back for more, often do not rely on the podcast platform alone. Rather, they create a podcast transcript and use the text to create different forms of media across different platforms. The repurposed, redistributed content expands their influence and reach, and improves their discoverability through search engine optimization (SEO).