Outsourcing video transcription services can quickly take your business’s marketing videos from average to exceptional. Maximizing the potential of these visual marketing tools through transcription will engage a larger audience by improving accessibility and discoverability. In fact, businesses that do not provide transcriptions of their marketing videos are bypassing a large section of their potential audience and missing out on an opportunity to expand the reach of their marketing.

Efficiently transcribing your marketing videos in-house, however, is difficult when you’re focused on running your business. Busy entrepreneurs and business owners in all fields, including medical, legal, and insurance, can benefit from quick and accurate video transcription services.

Here’s how outsourcing video transcription can improve your marketing campaigns and business operations.

Video Transcriptions Boost Discoverability

Marketing videos can present a story and message with compelling visual and audio aids. Consumers experience a deeper emotional connection to the business when exposed to a well-crafted video marketing campaign, and this connection can lead them further into the marketing and sales funnel.

A business’s funnel is stunted, however, if the attention-grabbing content cannot be found and enjoyed by prospects. Search engines and social media platforms need text versions of your audio and visual marketing assets in order to identify and archive the content in their databases. Video transcriptions allow search engines to find keywords and topics in your video content so that they can promote your marketing assets to the right people.

If a business owner and/or employees cannot find the time to create transcriptions for their videos, they should strongly consider outsourcing video transcription services for the sake of improving SEO.

Providing Video Transcriptions to Expand Your Audience

Providing a text version of your video marketing materials will make them more accessible to audiences with hearing difficulties. Improving your business’s audio accessibility is not only ethical and inclusive but also important for broadening your audience. Ignoring the need for transcriptions of your video content means ignoring thousands of people who might be interested in your services but unable to find and consume your marketing materials.

Outsourcing video transcriptions will provide a text version of your content that can be used as subtitles and captions on videos. In addition, the transcriptions can be turned into downloadable or published content. Overall, video transcriptions will help the deaf, hard of hearing, or those with other auditory disabilities learn about your business and your message.

Outsourcing Video Transcription Services Lightens Your Load

Video content is easy to digest because of its visual nature, but transcribing the content is much more difficult and time-consuming. After spending weeks producing marketing assets, the last thing a business owner needs is to spend more time manually transcribing the video word-for-word. Further, providing an accurate text version of a video is hard to accomplish when you’re on a deadline and distracted by the responsibilities of running a business.

Depending on a reliable video transcription provider like Preferred Transcriptions will allow you to focus on your core business.

Transcription Services Help You Meet Deadlines

When you’re planning a marketing campaign, many different elements work in tandem and can impact your deadline. Videos are essential to your marketing funnel, so falling behind on video publishing deadlines can be stressful. Outsourcing video transcriptions to Preferred Transcriptions will relieve you of your deadline concerns, as you’ll enjoy 24-hour turnaround times for most projects.

Begin Outsourcing Video Transcriptions Today

Business owners deserve to focus on their core business without the frustration and stress of transcribing videos on their own. Outsourcing video transcription services will help you meet deadlines, save time, and ultimately improve the reach of your marketing assets.

When you choose Preferred Transcriptions, you’ll be matched with professionals who are familiar with your line of work. With every project, our professionals will be dedicated to understanding your needs and providing high-quality services within a day for most projects.

To begin your partnership with Preferred Transcriptions, browse our services or contact us today.